So 2012 is almost over and YouTube have released their results of the most popular ads of 2012. They have advised brands to include humour and interactivity into their campaigns in order to maximise viewing figures and gain more interest. Number 1 was won by Honda Civic's 'Spark' ad. Having watched the ad I can understand why it received so many views, the idea behind the ad is simple. The advert deviates from the typical car adverts we're used to that usually a car showing how fast it can drive or overly emphasising the technical features of the car. I like how the ad is following the story of a spark which represents the beginning of production for a car and makes reference to the features within the car such as the power and speed but does this subtly which works well.
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