Sacla, the pesto and pasta brand, are launching their new fresh product aimed to fill the premium gap within the pasta market. Currently there are not many products out there categorised under fresh sauces or pasta so I think Sacla could be successful in closing this gap and sales could be easy since there are no competitors. Just from the luxurious and upmarket packaging I can imagine the price point of this product will be too high for the majority of students and is most likely to be found in supermarkets such as Waitrose or Sainsbury's. Despite this I can still see the appeal because it provides convenience with fresh quality which could appeal to many working professionals who want to have a healthy meal but don't have the time to cook. The product launch will be supported by point-of-sale, in-store, press and digital activity.
In sync with the launch of their new product Sacla are also looking to appoint a creative agency to work on the brand's advertising account. Their previous advertisments include the "Sac-la" which saw a man chopping to a beat saying Sac-La in time to his chopping.
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