Starbucks have now launched a campaign to ensure customers they will now pay tax above what is required. Following the controversy they created when it was revealed they didn't pay tax they have now agreed to pay over £20million in UK corporation tax. Although they weren't breaking the law in what they were doing it was simply immoral and has affected their corporate social responsibility and most likely affected the number of customers they have been getting over the past few weeks. Especially since their competitor, Costa Coffee, do already pay UK corporation tax. So I think Starbucks are right to make it known to their customers that they are now paying tax because customers' trust has been damaged and they will need to ensure they maintain a good reputation. The article for this can be found on http://www.marketingweek.co.uk/news/starbucks
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