Considering I enjoyed a Happy Meal today I thought it relevant to blog about this. McDonald's have launched play areas within 150 of their stores, in particular the stores with a high volume of family traffic. The areas are gesture-controlled, supplied by Paradigm AV and allow children to interact with cartoon characters such as Bugs Bunny in the style of Wii games where they can move around and remain active. This is a good strategic move by McDonald's to be recognised as a healthier brand as they are often scrutinized for their fat and salt levels within the food. I imagine not many parents are happy to regularly feed their children fast-food so the new play areas act as an incentive for parents who may have their reserves. It counteracts the unhealthy aspect of fast-food as the children are being encouraged to get active and remain entertained which adds to the whole eating experience. In doing this it shows McDonald's are still aiming to reach out to the family market with their products and I think this clever idea will work for them. The article for this can be found on http://www.brandchannel.com
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