SodaStream ad banned

This is the ad by SodaStream which was banned by Clearcast hours before it was due to go live because it was said to promote the 'denigration of the bottled drinks market'. Having watched the ad I feel it does in fact have the potential to make people avoid buying bottled drinks in order to be more sustainable by choosing SodaStream however I don't feel it was necessary to pull the advert. After all aren't the majority of governments and people aiming for a more sustainable planet? I don't think SodaStream's ad was an attack on the bottled drinks industry as the self combusting drinks within their ad remain unbranded, I think they were trying to direct the attention to themselves by demonstrating how environmentally friendly they are as a brand. In response to Clearcast's ban SodaStream have released a response print campaign encouraging people to protest against Clearcast's choice and redirecting viewers to where they can view the ad. http://www.brandrepublic.com/news/