Although this ad for Peugeot's 208 model starring dancer Marquese, also known as Nonstop, was released in April of this year I still feel it appropriate to blog about mainly because I sat for the whole 4 minutes watching in genuine awe at it. This ad made number 2 on the recently released list of YouTube's most watched ad of 2012. It was created by Initials Marketing and features the Rudimental soundtrack which in itself could have contributed to the video's popularity as the song was recently in the charts. Less is definitely more when it comes to this video because the advertising is subtle with the car just being strategically placed in the background and almost taking a back seat to the dancer Marquese. In creating an ad that doesn't shout out about the car's qualities they have effectively managed to create a successful ad that could go viral very quickly purely because of the dancing. Or is it that Peugeot, who are part of the same company as Citroen, are stepping back into their advertising comfort zone by using a dance routine with a popular song in the background. I knew Peugeot's ad reminded me of something...
No comments:
Post a Comment