Virgin Media are going to be launching 'Our House' which is a revolutionary in store experience for customers. The first store is opening at Westfield in West London and digital images of Richard Branson and the brand ambassadors Mo Farah and Usain Bolt will greet customers as part of Virgin's aim to create a 'sensory experience at every touchpoint'. I think it's important brands create experiences for customers rather than just feeding them a print or digital advertisement because it is more memorable and if the customer has a positive experience they will associate that experience with the Virgin brand. An interesting element of this new store opening is that sales associates will be able to process sales on tablets meaning there is no need to install traditional tills. As I work within retail I think this such a good idea because half of the task when selling a product to the customer is then maintaining the sale whilst walking them to the till so if sales associates within the Virgin store are able to seal the deal there and then and with a quick process customers are more likely to part with their money.
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