Pantone have selected their Emerald shade as the colour of the year based on it's "harmony and balance" according to Pantone themselves. The connotations of being linked to the emerald jewel also imply sophistication and luxury about the colour. Often the colour green in general, no matter what shade, is linked with healing and the environment. Quite often however the colour green in all shades is a hard one to transfer across fashion as many people feel a fear of wearing green because it's often seen as a daring colour and is very rarely found within high street shops.
I think Pantone could now aim to promote this colour and how it could be used across various platforms such as packaging design, interior design and print design.
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