SportsAid are launching a new campaign to promote Britain's upcoming and new athletes. The charity provides financial support to potential athletes with their training and equipment in preparation for future events such as the Commonwealth games in 2014 and the 2016 Olympics. The slogan "I will be next" is carrying forward the campaign and follows on from the Olympic slogan which was to "inspire a generation".
I feel this campaign could become successful and have backing from the public because since the Olympic there is a sense of pride and community within the UK of our sportsmen. It also highlights how although the Olympics are over for 2012 the work for the next Olympics is continuing behind the scenes and we shouldn't forget the athletes who are hoping the make the next games. This could therefore encourage more people to donate to SportsAid because there is a strong need to carry on the positive feeling we all got from the Olympics.
As an advertising campaign it will be integrated across print, digital, experiential and social media marketing which I think reflects the wide scale audience SportsAid are hoping to aim the campaign at.
More information on the new campaign and more about SportsAid can be found at http://www.sportsaid.org.uk
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