Pinterest have now expanded their services allowing businesses to create accounts. This now allows companies to place Pin It onto their websites and let users Pin things from the website to their own personal account, creating wider knowledge and interest of that company. Debenhams and Victoria Secrets are just some of the companies to have already signed up to Pinterest.
I think this works well both ways because Pinterest are expanding themselves as a brand because they are now targeting a wider market of business users and are wanting to be associated more with business and not just personal users who use the website for social purposes. However the individual companies will benefit from this because their audience is being increased, for example if a regular Debenhams customer Pins from the website onto their personal Pinterest account it is then viewable by their friends who might like what they see and then visit the shop. Although Pinterest have opened up their brand to businesses I'm not sure all businesses will open up to them because they are more likely to still go with more popular social networking sites such as Twitter and Facebook when producing integrated campaigns as the number of users on these websites is much higher than the users on Pinterest.
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