Mcdonald's have released yet another festive menu for Christmas 2012 accompanied with a tv advert. When I first watched the advert, created by Leo Burnett, it wasn't immediately obvious the ad was for McDonald's and if I'm honest I thought it was an advert for Royal Mail which is why I like it because it's not McDonald's screaming out with an obvious advert. I like the unexpected surprise when the postman is given the parcel of a 'winter warmer' and then McDonald's becomes clear.
Analysing the advert in more detail it has all the elements of winter with the icy temperatures and snow on the ground which makes McDonalds seem even more inviting because the restaurants are portrayed as warm and welcoming in the advert. However as an advert it fits in with the stereotypical Christmas advert with a backing soundtrack that no doubt people will be wanting to download and the feeling of nostalgia and community during Christmas, similar to ASDA's advert. http://www.campaignlive.co.uk/news
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