Vinnie Jones is back with the British Heart Foundation and their new ads for 2012. Made by Grey London the next phase of the campaign shows ads featuring people whos lives have been saved by the original Stayin' Alive campaign. The example above is of Alan Linton who tells his story of how his friends managed to save his life by remembering the instructions Vinnie gave on the ad. This is just one of the ads from a series featuring different people that will be shown across our televisions in the future.
The original YouTube ad has been watched by 2.8million and from the new ads has clearly helped save people's lives, however the survival rate from cardiac arrest still remains at 1 in 5 (taken from the British Heart Foundation) which is why the BHF wanted Grey London to bring back the ads. I think they have done the right thing in creating new ads rather than just continuing to run the original one because it then becomes fresh in people's minds and people will actually pay attention if it's made aware how successful the Stayin' Alive ad was. Although these new ads aren't directly telling people how to perform CPR they work well in making people think back to the original ad to which they will remember the instructions VInnie Jones gave which is a clever way of continuing to get the message across without repeating the original ad. The overall feel of the ads is a light hearted and slightly fun approach despite the subject being a serious matter. This then allows people to connect with the ads unlike if they were faced with a hard hitting ad that emphasised how many people die, they would most likely avoid watching the ad because the message is being delivered in a way that's too hard to connect with.
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