Mother agency have created their new campaign for Boot's with the new slogan 'Let's Feel Good'. After 5 years of 'Here Comes The Girls' it brings a new approach for the store and opens up the market to men. Previously Boot's had no problem in only aiming at women because their previous ads were so successful it was clear they were aiming at their right target market however it seems now they are wanting to include men so have made the advert very neutral in terms of gender. The new advert tells the stories behind the gifts chosen for loved ones and is accompanied with the Elton John soundtrack of Are you ready for love? Yet again we have another christmas advert making the most of older songs, it wouldn't surprise me if Elton John's song ends up back in the charts as most of the songs featured on adverts often do. The advert is trying to express that Boots have the gifts you need to be thoughtful and if you want to buy a meaningful gift for someone that they will appreciate then Boots is the place to go.
Boots also have a different USP for christmas this year in allowing people to record messages on their iPhones which can then be placed on gifts in the form of a QR code where the person receiving the gift can scan the code and listen to the message. This will set Boots apart from its competitors during the christmas period because this could be a massive pulling factor for people when considering christmas presents for friends and family.
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