A new survey by IBM has confirmed that more people are now using mobile devices and tablets for their online shopping. The study assessed users on Monday 26th November 2012 compared with users from Monday 28th November 2011. From this the study resulted in online sales being up 18% with the ipad accounted for 10.8% alone, 205% more than in 2011. This clearly demonstrates how people are seeking more accessible ways to shop and the mad rush of shops and high streets has converted them to simpler and often quicker ways of shopping. This could impact onto many stores who will see a drop in footfall. It could also mean many more brands have to make their websites more accessible and easy to use on mobile devices allowing people to shop easily.
Ipads and tablets have become more and more popular during 2012 with the release of the smaller ipad and Microsoft's new Surface tablet being released which could mean for the rest of this year's christmas period and next year's christmas shopping centres and retailing areas will have to come up with incentives to make people go out shopping rather than just using their tablet.
I originally found this article on http://www.marketingweek.co.uk
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