Spotify will be changing their interface as of next year to become more current with social media. Users will be able to follow artists and see their updates as they might do on Twitter or Facebook. However the social aspect will be more music focused to fit into the Spotify product so users will be able to share playlists between friends and see what everyone is listening to. There is a business move within this for Spotify because it has created push notifications for brands which will allow brands associated with music, such as Dre Beats headphones, to send out messages to their users when there is an important update, such as a new product coming out. This could encourage more brands to go to Spotify to advertise their product if it means their audience will be widened. I'm not sure if this move is necessary for Spotify though because even though they will become more current and up to date they should just remain unique because it seems that the majority of websites are wanting to become more social media connected. http://www.marketingweek.co.uk/news/spotify
No comments:
Post a Comment