This is the impressive work from Jody Xiong of DDB China who cooperated with the China Environmental Protection Foundation to highlight how choosing walking over driving really is greener. Massive drawings of trees were unfolded on pedestrian crossings across 15 cities in China. Either side of the crossings were large green sponges that meant as people walked across the road they would create the leaves on the tree.
There are so many ads already out there trying to make people more aware of global warming and their carbon footprint but this is a different approach and seemed to work because it simply cannot be ignored. I find it more effective too because rather than being hard hitting or using an aggressive approach to try and make people change it's light hearted and makes you smile.
No comments:
Post a Comment