When shopping at Tesco this weekend I noticed they have changed the colour of their shelves from white to black. Now this doesn't seem like a major thing but it works well in making the aisles appear more upmarket and exclusive. Recently supermarkets have become more and more competitive in attracting consumers and so they have to keep changing tactics to gain customers. For Tesco, an average level supermarket, it seems they are now trying to market themselves higher on the scale closer to a supermarket such as Sainsbury's or Waitrose. 
It'll be interesting to see if similar supermarkets such as Asda follow suit in changing the interior of the store to catch up to the competition. I don't think changing the colour of the shelves in Tesco will make a huge difference to the number of people that decide to shop there but it could encourage current shoppers to spend a little bit more on their products if they feel they are in a more luxury environment.
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