Old - Left New - Right
The world famous Hamley's toy store in London have changed their signage which sees the pink for girls and blue for boys sign being changed for a more neutral red and white. Toys are now categorised by their type such as 'art's and crafts' or 'dress up' without specifying which gender they belong to. However Hamley's have responded saying their change has nothing to do with campaigns but more to improve customer flow within the store.
Despite this I think Hamley's were right to change the colour of their signs because within society today it's probably old fashioned to say pink is for girls/blue for boys. As a brand it keeps them more current and avoids any sexist or gender campaigns towards them but I just don't think any of the children shopping there are going to care much. The new signs might improve sales for Hamley's because previously parents/children might have avoided a large section of the store and headed to where they felt most appropriate, probably missing toys that they potentially would have bought i.e. parents of a boy might have missed out all of the floors beneath just to get to the 'boy' section.
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