The new brand EE (Everything Everywhere) have launched their first TV ad tonight made by Saatchi & Saatchi starring Kevin Bacon. The ad explores how Kevin Bacon knows so many people from Tom Hanks to Ken Barlow thanks to the network EE and lets the audience know they can be like him by signing up. I understand the ad wants to connect with as many people as possible to gain consumers which is why they have probably gone with the humourous tone to allow people to relate but it just didn't amaze me. Considering this new network is a big deal and bigger than other networks out there (since they own Orange and T-Mobile) I just thought they might have created an ad that wows a bit more than this one.
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