The Beats by Dr Dre brand are looking to up their marketing campaign in the UK within the next few months and aim to make their link with fashion and music much stronger. It's predicted the marketing team will try to find 'localised' ambassadors to endorse the product as Justin Bieber does in the US. Although currently established within the UK the brand has commented they want to be more familiar with sports personalities and be featured within music videos.
However my problem with this is I just think the trend of having these headphones has been and gone. There was previously a surge of interest in them when they were first released in the UK and they seemed to be more of a fashion icon for most people so I'm just not sure if people will be interested the second time round now the novelty has worn off?
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