Saturday 10 November 2012

Big Issue trials their digital version


Big Issue in the North are launching a trial of the world's first digital street magazine. 999 Design have worked with Big Issue to create QR cards which are sold by the vendors and then allow customers to download the digital version of the magazine straight onto their device. Not only are the magazine keeping in line with the way technology is advancing but it's good to see that whilst doing this they are doing it sustainably because the vendors can still keep their jobs. Many printed magazines and newspapers all now have their digital versions so I think Big Issue are right to start trialling theirs because it makes them more current and accessible to the customers. It's currently only being trialled in Manchester for at least 3 months however if it seems successful it could move to London too.

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