This is the new Forever Ink skincare range for tattoos. The visual branding has been carried out by Anthem Worldwide. They say the logo for the brand was inspired by David Beckham's tattoo of angel wings with the connotation of protecting something. I find the product interesting as it will attract a niche market of people with tattoos and there aren't very many products that specialise in tattoo protection so I think the product will be successful. There currently seems to be a trend for tattoos, most of my friends have recently had their first tattoo, and following on from a what's new session tattoos seem to be a British thing so it's probably a good job this kind of product has been released.
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