Tonight during the X Factor, Coca Cola will be launching their famous 'Holidays are Coming' ad which is part of their latest 2012 Christmas campaign. The ad itself is just a small part of the integrated marketing campaign which is spread across both Twitter and Facebook. Coca Cola will be introducing the new hashtag #holidaysarecoming to the ad to encourage people to tweet or post about it and ultimately get everyone talking about the famous ad. It's also clever they have decided to launch the ad tonight during X Factor because it's obviously watched by all the family and the Coca Cola campaign and product are very family orientated.
Another part of the campaign will see the iconic Christmas truck delivering 'the ultimate christmas experience' to local heroes appointed by their communities. Although this seems like an honest and good gesture by Coca Cola it is a clever move by the brand to improve their corporate social responsibility because they are showing they care for communities and want to be recognised as doing so.
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