These ads are an example of vintage art working well within advertising. The vodka ad created by Wieden & Kennedy uses the work of Mort Künstler who is famous for his strong oil paintings of famous scenes in American history. The Stella Cidre ad from 2011, created by Mother agency, uses the same vintage aesthetic to promote their more sophisticated cider. Using vintage art creates a feeling of nostalgia around the products which could attract an older target market who may be able to relate more to the era in which the style comes from. Particularly during tough economic or political times people want to revert back to tradition and what they find as comforting so in these two particular cases the vintage feel could work well in gaining consumers.
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