Webb deVlam, a branding agency based in both London and Chicago, have designed an innovative packaging design for Bombay Sapphire gin. The illustration actually illuminates when picked up off a shelf due a mechanism that takes place inside the box that then causes the lights to gradually light up in stages. The illustration itself was produced by Yehrin Tong. This particular packaging design is aimed at the travel and duty free customer which I think is appropriate because the illuminations suggest a celebration and an uplifting mood which usually covers many people going on holiday. I think it's a unique way to package something and will definitely make the box stand out on the shelf alongside other popular brands.
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