Greenpeace spoof ads

I came across this ad on 'it's nice that' and the fact it made me laugh meant I had to put it on my blog. The ad is a spoof ad from Greenpeace aimed at the Arctic drilling from oil companies such as Shell as referenced in this particular picture. The message behind the ad reflects the corporate nature of oil companies who are primarily a business and often aren't environmentally sustainable when drilling for oil causing polar bears' habitats to be destroyed. Looking at the design of this ad it seems ordinary because we might expect some nice photography in there, a bit of text and a logo but it's once we read the copy that we are captured because it's humourous and memorable. It cleverly acts as reverse psychology as well for the consumer because in a direct mode of address we're being told what to do and so in fact we want to do the opposite which is exactly what organisations such as Greenpeace want. Obviously the ad is just a spoof and Shell deny anything they're being accused which is a shame I think because these ads would probably be quite effective.