Kellogg's have now signed a deal with C4 to promote their Krave cereal aimed at young adults. It's a clever strategic move by the brand because the ads will be aired around the 5th-11th of November during Made in Chelsea and Misfits which are primarily viewed by 16-25 year olds, the exact audience Kellogg's are aiming for. The actual ads for E4 have been created by The Outfit UK. This follows on from the £4 million integrated advertising campaign they have carried out recently with many university students receiving free sample boxes of the cereal (staffs being one of them!). Kellogg's are obviously very aware of their target audience and have clearly chosen the right platforms to promote their product to gain the highest possible attention.
No comments:
Post a Comment