Sunday 7 October 2012

Twitter logo

 
I didn't even notice the Twitter logo had changed! However a lot of people have and don't seem like to like it. Personally I feel as a brand Twitter were right to update their logo as the new bird appears older having lost its tuft of hair (such as a baby might have) and so represents how much the website has grown over the past few years. Analysing the imagery further the bird's beak points upwards in the new logo which could suggest Twitter see themselves constantly improving and aiming for more as a business and a brand.
Twitter have also decided to drop their bubbled righting and the familiar 't' and are now using the new logo across everything to represent themselves. In doing this it just proves how popular they are as a brand and places them amongst big names such as Apple who have the status to just use an image in their logo.
I prefer the older logo in the sense it just looks 'cuter' compared to the new one which is more corporate. However it was probably for the best Twitter revisited their branding with tough competition from Facebook.

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