I read on design week how Cadbury have won a court battle against Nestle to allow them to have exclusive use of the Pantone 2685C purple on their food and drinks products. Nestle originally challenged how Cadbury shouldn't be able to use the colour as a trademark. I think it just proves how powerful branding can be as we all associate the purple colour with Cadbury products because it's so famous. It'll be interesting to see how it might affect branding for other food and drink products too or if other brands decide to try and gain exclusive use of their own colours.
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