Guinness 'Made of More'

 So Guinness have a new campaign with the strapline 'made of more'. The idea being that Guinness drinkers are more than just regular people, they have extra qualities compared to someone that doesn't drink Guinness. Either that or they literally have to be made of something more to stomach the awful drink.

 

 Along with the TV ad there are new print ads shot by Nadav Kander which show animals being 'made of more' because they're creating things we wouldn't expect. The contrast between the green in the foreground and the darker colours in the background is particularly nice.