Tuesday 9 October 2012

Hans Brinker hotel campaign - KesselsKramer

These are 2 print advertisements for the Hans Brinker hotel which is a budget hotel in Amsterdam produced by KesselsKramer advertising agency. Usually with budget hotels people already have low expectations before finding out more information or before they've stayed there so it's ironic how these ads play up to that fact. As always in advertising there has to be a truth within the advert so it's funny that KesselsKramer have taken the negative truths of budget hotels and managed to turn them into a set of humourous posters. I feel in being unconventional with the way Hans Brinker are portraying themselves it has a positive effect because they're actually being honest and not trying to pretend they're a 5 star hotel.
 

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