The new Nando's campaign

 

Nando's are soon to be launching a humourous campaign made by Wieden & Kennedy that attempts to match people's personalities with one of their sauces. The campaign will be social media based where people are encouraged to use the hashtag #findyourself on Twitter. If consumers then use this hashtag they will receive a prediction from @nandos_official who will analyse their timeline, predict their personality and match them to the most appropriate sauce from mild to extra hot depending on how mad they seem. Users can also go onto Facebook to find the 'peri-predictor' app which presents them with a series of questions and a result of which sauce they are at the end. I actually ended up with the Hot sauce as my answer.

I think this is a fun approach for Nando's and reflects the laid back feel of the restaurant and brand. It's interesting too how they are primarily using social media websites to run the campaign as it's most appropriate for their 18-25 target market so it seems in having this campaign they are wanting to just expand their current market rather than appeal to a new category.