Bodyform for youuuuu

This is the new hilarious ad for Bodyform which responds to a comment posted by a male on their Facebook page. Richard Neill posted this comment: 

Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings !! Dam my penis!! Then I

 got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen .....you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger

In response to this Bodyform have created a spoof ad directed at Richard by a woman supposedly being the CEO of Bodyform. The ad is apologising to Richard for misleading him into thinking his girlfriend will have a 'happy period' with images of horse riding and roller skating. I love the attention to detail throughout the ad including drinking the blue water that's so familiar with sanitary towel adverts. It's a clever approach for the brand to respond to this comment rather than just ignore it as I can see this ad becoming very popular!

Krave sign a deal with C4

Kellogg's have now signed a deal with C4 to promote their Krave cereal aimed at young adults. It's a clever strategic move by the brand because the ads will be aired around the 5th-11th of November during Made in Chelsea and Misfits which are primarily viewed by 16-25 year olds, the exact audience Kellogg's are aiming for. The actual ads for E4 have been created by The Outfit UK. This follows on from the £4 million integrated advertising campaign they have carried out recently with many university students receiving free sample boxes of the cereal (staffs being one of them!). Kellogg's are obviously very aware of their target audience and have clearly chosen the right platforms to promote their product to gain the highest possible attention.

Picking the right typeface for an ad

 

These two pages are out of a book from the studio named Handwritten: expressive lettering in the digital age. I've blogged in particular about these ads for Giro helmets made by Tony Calcao who was the art director and letterer for this project because it highlights how important it is having the right typeface on your ad. The three ads feature clever images of common objects made from the helmets with the accompanying words beauty, passion and breathe.

 

Using a handwritten scrawl as the typeface has a much better effect of reinforcing the words being written such as beauty because scrawls are often more personal. The overall feel of the ad could have been more corporate if they had used a formal font such as helvetica so I think in this instance the handwritten typeface works well. 

Gokhun Guneyhan

These two images are by Gokhun Guneyhan who works mainly within the areas of photography and web design. I like his Cities & Typography project (where these two images are taken from) because it shows how typography combined with images can create a certain message.

 For example the top image of Paris portrays the city as being elegant through the use of a serif typeface and a soft filter on the photograph. In contrast the bottom image of Poland suggests that the country is strong and modern because of the sans serif font which is bold and more modern than a serif typeface. More of his work can be viewed on Behance.

http://www.behance.net/



The new Nando's campaign

 

Nando's are soon to be launching a humourous campaign made by Wieden & Kennedy that attempts to match people's personalities with one of their sauces. The campaign will be social media based where people are encouraged to use the hashtag #findyourself on Twitter. If consumers then use this hashtag they will receive a prediction from @nandos_official who will analyse their timeline, predict their personality and match them to the most appropriate sauce from mild to extra hot depending on how mad they seem. Users can also go onto Facebook to find the 'peri-predictor' app which presents them with a series of questions and a result of which sauce they are at the end. I actually ended up with the Hot sauce as my answer.

I think this is a fun approach for Nando's and reflects the laid back feel of the restaurant and brand. It's interesting too how they are primarily using social media websites to run the campaign as it's most appropriate for their 18-25 target market so it seems in having this campaign they are wanting to just expand their current market rather than appeal to a new category.

What were Kellogg's thinking?

 

 

 

Kellogg's will be launching an All Bran breakfast biscuit early next year with the packaging designed fully in-house. Despite Kellogg's commenting that by launching the new product under the All Bran name it sets it apart from similar products already out there I just think they could have at least come up with a unique product. The purpose of the product is identical to that of Belvita's breakfast biscuits and the design is extremely similar. If they are going to release a product identical to one already out there they could have marketed or packaged it differently to set it apart. It's just hard to believe why Kellogg's would use yellow as the main colour and green for the typeface, the same colours on the packaging of Belvita.

Although I don't agree with how they have designed it I think there could be a chance it could cleverly work out for Kellogg's because people are familiar with the Belvita packaging so once Kellogg's breakfast biscuits arrive on the shelf consumers could aim straight for that packaging without realising. It's also a subtle persuasion technique to get people to convert from the Belvita brand to Kellogg's because not many people will go for a product they are unfamiliar with. So if they feel a connection to the same colours and there's little difference in the packaging people will be more persuaded to try the Kellogg's biscuits because they feel reassured they are not much different from the Belvita brand which they might be used to.

Bombay Sapphire gin - Webb deVlam

Webb deVlam, a branding agency based in both London and Chicago, have designed an innovative packaging design for Bombay Sapphire gin. The illustration actually illuminates when picked up off a shelf due a mechanism that takes place inside the box that then causes the lights to gradually light up in stages. The illustration itself was produced by Yehrin Tong. This particular packaging design is aimed at the travel and duty free customer which I think is appropriate because the illuminations suggest a celebration and an uplifting mood which usually covers many people going on holiday. I think it's a unique way to package something and will definitely make the box stand out on the shelf alongside other popular brands.

Greenpeace spoof ads

I came across this ad on 'it's nice that' and the fact it made me laugh meant I had to put it on my blog. The ad is a spoof ad from Greenpeace aimed at the Arctic drilling from oil companies such as Shell as referenced in this particular picture. The message behind the ad reflects the corporate nature of oil companies who are primarily a business and often aren't environmentally sustainable when drilling for oil causing polar bears' habitats to be destroyed. Looking at the design of this ad it seems ordinary because we might expect some nice photography in there, a bit of text and a logo but it's once we read the copy that we are captured because it's humourous and memorable. It cleverly acts as reverse psychology as well for the consumer because in a direct mode of address we're being told what to do and so in fact we want to do the opposite which is exactly what organisations such as Greenpeace want. Obviously the ad is just a spoof and Shell deny anything they're being accused which is a shame I think because these ads would probably be quite effective.

The Red Bull Stratos

The Red Bull Stratos. Red Bull sponsored Felix Baumgartner who today broke the record for the highest ever sky dive out of a balloon. He is currently waiting to find out if he achieved his intended record which was to break the sound barrier during his descent. Watching the video it was a long 2 hour wait and pretty boring up until he reached 128,000 ft when he finally took the jump and for the next 4 minutes during his fall I think I might have stopped breathing for a second.

However it's not just for the amazing jump that I chose to blog about this the reason is I think Red Bull have done themselves a favour in choosing to sponsor Felix. His jump lives up to the brand's slogan of 'Red Bull gives you wings' which I think is a clever move for them because this could easily lead on to future ads. Red Bull also made sure they were noticed by strategically placing their logo on Felix's helmet and suit directly in view of each camera. Obviously Red Bull are already a brand linked to sport but I think the Stratos space jump will raise even more attention to the brand.

 

Hans Brinker hotel campaign - KesselsKramer

These are 2 print advertisements for the Hans Brinker hotel which is a budget hotel in Amsterdam produced by KesselsKramer advertising agency. Usually with budget hotels people already have low expectations before finding out more information or before they've stayed there so it's ironic how these ads play up to that fact. As always in advertising there has to be a truth within the advert so it's funny that KesselsKramer have taken the negative truths of budget hotels and managed to turn them into a set of humourous posters. I feel in being unconventional with the way Hans Brinker are portraying themselves it has a positive effect because they're actually being honest and not trying to pretend they're a 5 star hotel.

 

Twitter logo

 

I didn't even notice the Twitter logo had changed! However a lot of people have and don't seem like to like it. Personally I feel as a brand Twitter were right to update their logo as the new bird appears older having lost its tuft of hair (such as a baby might have) and so represents how much the website has grown over the past few years. Analysing the imagery further the bird's beak points upwards in the new logo which could suggest Twitter see themselves constantly improving and aiming for more as a business and a brand.

Twitter have also decided to drop their bubbled righting and the familiar 't' and are now using the new logo across everything to represent themselves. In doing this it just proves how popular they are as a brand and places them amongst big names such as Apple who have the status to just use an image in their logo.

I prefer the older logo in the sense it just looks 'cuter' compared to the new one which is more corporate. However it was probably for the best Twitter revisited their branding with tough competition from Facebook.

Sky 007 channel

http://www.youtube.com/watch

 

Sky have launched their new 007 channel dedicated to all the James Bond movies and with that a pretty good trailer too! I think the ad works well in resembling a chase scene that could quite easily fit in a Bond film. It's clever how they've managed to fit 6 Bonds into the trailer yet the ad still looks smooth with a high level of continuity throughout which must have been quite hard to achieve considering the change in colour and tv over the years. Although the ad has been cut down slightly for the tv edit, the full 1.30 seconds can be viewed with the link to youtube.

'Pantone Tarts' by Emilie de Griottes

 

I came across this in college whilst studying Graphic Design and I still think now it's so creative. It was produced by Emilie de Griottes for a french culinary magazine, cleverly named 'Pantone Tarts'. It's such a simple idea that works really well and makes a nice change from conventional food photography that we see so much of in recipe books and magazines these days. Her website has some very interesting stuff also, more food related things but other design pieces as well.. http://www.griottes.fr/



Cadbury Pantone 2658C purple

I read on design week how Cadbury have won a court battle against Nestle to allow them to have exclusive use of the Pantone 2685C purple on their food and drinks products. Nestle originally challenged how Cadbury shouldn't be able to use the colour as a trademark. I think it just proves how powerful branding can be as we all associate the purple colour with Cadbury products because it's so famous. It'll be interesting to see how it might affect branding for other food and drink products too or if other brands decide to try and gain exclusive use of their own colours.  

 

http://www.designweek.co.uk/news/cadbury

Guinness 'Made of More'

 So Guinness have a new campaign with the strapline 'made of more'. The idea being that Guinness drinkers are more than just regular people, they have extra qualities compared to someone that doesn't drink Guinness. Either that or they literally have to be made of something more to stomach the awful drink.

 

 Along with the TV ad there are new print ads shot by Nadav Kander which show animals being 'made of more' because they're creating things we wouldn't expect. The contrast between the green in the foreground and the darker colours in the background is particularly nice.